About The Worry Wizard
If you've found your way here, there's a good chance something feels hard right now.
Maybe bedtime has become a battleground. Maybe mornings feel heavy before they've even begun. Maybe you're lying awake at night, searching for ways to help your child because you don't know what else to do.
Or perhaps nothing feels urgent yet, but you can see the early signs. The tummy aches before school. The worries that seem to arrive out of nowhere. The questions that don't quite settle.
You might also be here because things are going okay, and you want to build your child's emotional wellbeing now. To give them language for feelings before the tricky moments arrive.
However you've arrived, there is space for you here.
A gentle place to land
The Worry Wizard exists to support anxious children and the grownups who care for them, especially when worry and big feelings begin to take up a lot of space.
We believe children don't just need support in moments of crisis.
They need everyday language for feelings. Permission to talk about worries before they feel overwhelming. Small, steady moments where emotions are noticed, named, and held with warmth.
When children have this foundation early, when wellbeing is woven into ordinary life, they need far less intensive support later.
That's where The Worry Wizard lives. In the ordinary moments. The car journeys. The bedtime chats. The in-between times where real life happens.
I'm Amy, the Worry Wizard
I'm a BACP-accredited counsellor and psychotherapist, and I've spent the past twenty years supporting children and families through childhood anxiety, school refusal, separation worries, and big emotions.
Over those years, one thing became very clear.
Parents care deeply about their children's wellbeing, but so many told me the same thing:
"I want to help my child with their worries, but I'm not always sure what to say or do."
That uncertainty is incredibly common. And very human.
So many children wait months or even years for counselling support, and many never receive it at all.
Even when children do access therapy, parents often leave sessions without something they can actually use at home. Nothing for the school run. Nothing for bedtime. Nothing to help them gently weave wellbeing support into everyday life.
The Worry Wizard was created to fill that gap.
How it began
The name came from a very special boy called Jack, who once called me "The Worry Wizard", he said I helped worries shrink.
The name stayed, along with the magic of wondering together.
At The Worry Wizard, we're creating a cosy, comfy corner of the world where we explore worries, wellbeing, and everything in between. Not to chase perfect answers, but to make room to wonder gently together.
Because often, it's in the wondering that the magic happens.
The Worry Wizard way
Our approach does not ask you to fix anything or have perfect answers.
Instead, it supports you to sit alongside your child with curiosity, warmth, and growing confidence. To wonder together about feelings. To make space for worries without feeding them. To build understanding slowly and gently.
We create resources families can use straight away:
Everyday wellbeing building Weekly activities and guidance that give worried children aged 5-11 language for feelings before things feel hard
Gentle connection moments Podcasts for bedtime, car journeys, and the quiet times that matter
Ongoing support for parents of anxious children Our In This Together subscription offers steady, practical support for families navigating childhood anxiety
Making difficult conversations easier Stories and animations that invite curiosity rather than fear
Our work combines therapeutic expertise with beautiful, imaginative animation, created in collaboration with Chay Hawes. Together, we design resources that help both children and grownups feel more confident talking about wellbeing.
The approach is gentle, yes. But it is also grounded, thoughtful, and effective.
Experience you can trust
Over the years, The Worry Wizard has supported more than 100,000 children and families.
We've worked with schools supporting children with school anxiety and school refusal. We've partnered with NHS early intervention services. We've collaborated with organisations such as Reuben's Retreat on grief and loss support.
Our work has been recognised with the Merseyside Woman of the Year Community Change Award, and we've collaborated with Grammy Award-winning artist Amy Wadge on therapeutic content.
But the impact we care most about happens quietly.
It shows up when a child can name a worry instead of being overwhelmed by it. When a parent feels more confident responding to big feelings. When families find a shared language for wellbeing that didn't exist before.
You are welcome here
You don't need to wait until things feel desperate. You don't need therapy training or perfect answers. You just need a willingness to wonder together.
We'll walk alongside you, one story, one activity, one gentle moment at a time.
Whether you've arrived in the middle of a hard season or simply want to nurture your child's emotional wellbeing before the tricky moments arrive, there is space for you here.
Welcome to The Worry Wizard.
Helping children's wellbeing shine, together.
