ABOUT THE WORRY WIZARD®

“You do not need perfect answers. You just need a place to begin.”

If you have found your way here, something may feel hard right now.

Maybe bedtime has become a battleground. Maybe mornings feel heavy before they have even begun. Maybe you are lying awake wondering how to help your child with worries, school anxiety, or big feelings.

Or perhaps things are mostly okay, and you simply want to help your child build emotional confidence before the tricky moments arrive.

However you have arrived, you are welcome here.

A Worry Wizard illustration of a grownup standing beside a worried child with the words Your job isn't to fix it, your job is to stay calm —helping grownups respond calmly when children worry, building a shared language for worries and wellbeing together.

What is The Worry Wizard?

The Worry Wizard helps children aged 5–11 and the grownups around them navigate worries, anxiety, and big emotions through gentle, everyday wellbeing support.

We create:

  • therapy-informed stories and animations,

  • simple wellbeing activities,

  • podcasts for quiet connection moments,

  • and a supportive community for grownups raising children who feel things deeply.

Everything is designed to make emotional wellbeing feel less overwhelming and more part of ordinary family life.

Meet Amy, The Worry Wizard

I am Amy, a BACP-accredited counsellor and psychotherapist with over twenty years of experience supporting children and families.

Over the years, parents kept telling me the same thing:

“I want to help my child, but I do not always know what to say or do.”

That uncertainty is incredibly common.

The Worry Wizard was created to bridge the gap between therapy sessions and real life. The bedtime worries. The school-run conversations. The moments when children need support most.

Amy Smythe, founder of The Worry Wizard and accredited counsellor and psychotherapist with over twenty years of experience supporting children and families who feel things deeply.
The Worry Wizard character kneeling alongside a child surrounded by worry characters, offering understanding rather than fixing — from The Worry Wizard, supporting grownups and children to move from worries to wellbeing together.

How it began

The name itself came from a little boy called Jack, who once told me:

“You’re the Worry Wizard. You make worries shrink.”

The name stayed.

The Worry Wizard Way logo — a therapy-informed approach to helping children aged 5 to 11 and the grownups around them build a shared language for worries and wellbeing.

The Worry Wizard Way

We believe children do not only need support in moments of crisis.

They need:

  • language for feelings,

  • permission to talk about worries early,

  • and safe, steady connection with the grownups around them.

The Worry Wizard Book of Great Stories alongside wellbeing resources, stickers, and pencils — therapy-informed tools to help children aged 5 to 11 and the grownups around them build a shared language for worries and wellbeing.

Our approach is gentle but deeply grounded in therapeutic practice.

We help families:

  • build emotional wellbeing proactively,

  • respond to worries with confidence,

  • and create calmer conversations around difficult feelings.

The Worry Wizard in partnership with organisations including the NHS, CAMHS, Cheshire Community Foundation, and Reuben's Retreat, alongside Amy Smythe receiving the Merseyside Woman of the Year award — a trusted, therapy-informed platform helping children and the grownups around them move from worries to wellbeing, together.

Experience you can trust

The Worry Wizard has supported more than 100,000 children and families.

Our work includes:

  • supporting schools with school anxiety and emotionally based school avoidance,

  • partnerships with NHS early intervention services,

  • collaborations with organisations including Reuben’s Retreat,

  • and therapeutic creative work with Grammy Award-winning songwriter Amy Wadge.

Amy has also been recognised with the Merseyside Woman of the Year Community Change Award.

You are welcome here

You do not need perfect words.

You do not need to wait until things feel desperate.

You do not need to carry this alone.

The Worry Wizard Community is a warm, supportive space for families navigating worries, wellbeing, and big feelings together.

One story.

One conversation.

One gentle moment at a time.

© 2026. The Worry Wizard Ltd.

The Worry Wizard and THE WORRY WIZARD are registered trademarks of The Worry Wizard Ltd.